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Exhibitor Solutions Center

Welcome from
Joel Davis, CEO, JD Events

Web-Based Exhibiting E-Courses
Planning, marketing, lead management and measurement are critical topics that dramatically impact the success or failure of your exhibit. Access the perspectives and best practices in just 20 to 40 minutes per topic. Web-based e-courses deliver best practices in a quick, engaging and easy to assimilate format. Please copy and forward the link below to everyone on your team.

E-Course 1: PRE-SHOW PLANNING: Best Practices for Exhibiting by Objectives
Ideal View Time: Four to six months before the showLength: 20 minutes
Link: http://artofexhibitortraining.articulate-online.com/2683135499

Exhibition industry research finds that 76% of exhibitors fail to set clear objectives for tradeshows
If your company doesn’t know or isn’t clear on what you are trying to accomplish at our tradeshow, how will you ever know if you succeeded?

The failure to set, plan for, communicate and execute around meaningful exhibiting objectives is a primary reason why many exhibitors fail to produce visible and meaningful exhibiting results. This critical exhibiting behavioral oversight can cause a misuse of precious financial and human resources, negatively impacts exhibit staff attitude and behaviors, and causes executive management to question the value of your exhibit program.

View this brief 20 minute, but highly-informative e-course any time and as many times as you and your team wants. All of your team members will learn insider secrets and best practices that will make Exhibiting By Objectives a standard exhibiting operating procedure for your company.

E-Course 2: PRE-SHOW MARKETING: Best Practices for Exhibit Marketing
Ideal View Time: Three to five months before the show
Length: 40 minutes
Link: http://artofexhibitortraining.articulate-online.com/2683163031

Tradeshow attendee behaviors have changed dramatically over the last several years and many exhibitors are either unaware of these changes and have not adapted their exhibit marketing practices to align with these changes.

Failure to effectively market your exhibit limits both the quantity and the quality of booth traffic you will experience at the show. This critical exhibiting behavioral oversight can cause your exhibit to feel empty or fill it with a bunch of people who have no real interest in your products or services. Both of these negatively impact exhibit staff attitude and behavior and cause executive management to question the value of your exhibit program.

View this brief but highly-informative 40 minute e-course any time and as many times as you and your team wants. All your team members will learn insider secrets and best practices to put your exhibit in the mind and on the agenda of the right attendees before the doors open.

E-Course 3: LEAD MANAGEMENT: Best Practices in Tradeshow Lead Management
Ideal View Time: One to three months before the show
Length: 29 minutes
Link: http://artofexhibitortraining.articulate-online.com/2683106158

If you aren’t following up on leads or don’t know what becomes of your leads, how will you ever know if you got a return on your investment?

The failure to effectively manage leads negatively impacts your company’s brand perceptions in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.

View this brief 29 minute, but highly-informative e-course any time and as many times as you and your team wants. All of your team members will learn but insider secrets and best practices for creating, improving and better managing tradeshow leads. And this will lead to a better exhibiting ROI for your company.

E-Course 4: EXHIBIT MEASUREMENT: Best Practices in Exhibit Performance Measurement
Ideal View Time: One month before the show – or shortly after
Length: 42 minutes
Link: http://artofexhibitortraining.articulate-online.com/2683156332

With increased demand for accountability in marketing spending, if you don’t have an exhibit measurement process in place you may be in jeopardy of losing your budget.

Developing and utilizing a consistent set of exhibit performance metrics across your show calendar provides your company with consistent analytical tools to better evaluate, justify, allocate or reallocate resources for maximum benefit and result.

View this brief, 42 minute highly informative web-based e-course any time and as many times as you like to learn insider secrets and best practices to make exhibiting measurement easy and effective.

How-to Exhibiting Articles
Quick-read, informative and loaded with useful information and practical knowledge. Our articles address the topics that are important to exhibitors today. Just click the topic below and start reading. Don’t forget to forward to your exhibiting team.

1. Managing Marketing Budgets in Tough Economic Times
2. How to Reduce Your Selling Costs
3. Green Exhibiting: 24 Ways to Create a More Environmentally Friendly Exhibit Program
4. Planning to Win: Will Your Company Exhibit By Hope or By Objectives?
5. HIGH-IMPACT PRE-SHOW MARKETING: How to Identify and Attract Enough of the Right Visitors to Your Exhibit
6. Staffing For Exhibiting Success: Your People Make the Difference!
7. Preparing for Lead Follow-up Before the Show
8. Conducting an Effective Pre-Show Staff Meeting: How to Prepare Your Team for Peak Performance
9. From Leads to Sales: How to Develop a “Closed Loop” Lead Management System
10. Exhibit Measurement Made Easy: How to Measure Exhibiting Results and Return on Investment
11. Creating an Exhibiting Effectiveness Report
12. Tracking Leads Through Sales Cycle Milestones

Ask the Expert Exhibiting Q&A
JD Events has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic you like from goal setting, marketing, creating an effective exhibit, use of giveaways, staffing, working, lead management, measurement and more. Mr. Davis will respond personally within 48 hours of receiving your email. Submit your question now!